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燕山大学拟于2020年8月20日14:30在线上举办首届人文社科高端学术论坛（The First High-end Academic Forum of Humanities and Social Sciences of Yanshan University）-青年专场。本次论坛以“管理前沿理论与方法”为主题，集聚了三地四校（燕山大学、香港理工大学、香港中文大学、澳门科技大学）优秀青年学者，探讨交流学术热点，旨在促进学术交流，提高青年学者科研热情和学术水平，助力学校一流大学建设。
特邀嘉宾贝尔法斯特女王大学张旻教授将在首届人文社科高端学术论坛上以“How does blockchain technology influence consumers' behaviours? A multimethod study”为题作报告，欢迎广大学者参会，交流。
论坛地址：https://meeting.tencent.com/s/lXky5bgdIx06
会议ID：743 736 434
会议密码：200820
How do blockchain technologies influence consumer behaviours? A multimethod study
Blockchain has received heightened attention from business community due to its profound effects on how an organization manages supply chains and creates value for consumers. The objective of this study is to empirically investigate how blockchain technologies affect consumer behaviours. This study adopts a multimethod approach and a sequential explanatory research design is used. Data was collected from an e-commerce platform and its clients in the four food industries (i.e., milk powder, alcohol, seafood, and nutrient). We first conducted a quantitative research. We collected the data on sales volume and product return rate from 415 SKUs (78 traced SKUs and 337 control SKUs) in a time range of 52 weeks. A difference-in-difference test of treatment and control groups is conducted. The results show that the application of blockchain technologies improves sales volume and reduces product return rate. Then, we conducted the qualitative research. We have selected one client in each product category who has adopted the blockchain tracing system. Thematic analysis is conducted to investigate how the adoption of blockchain tracing system creates value for consumers. The findings enhance current understandings on the performance outcomes of blockchain technologies and open the black-box of the mechanisms through which they influence consumer behaviours.
Bio
Min Zhang is a Professor in Management at Queen’s University Belfast. Previously, he was a Research Fellow (Operations Management) at the University of Nottingham and Lecturer and Senior Lecturer in Operations Management at the University of East Anglia. He gained his Ph.D. in Operations Management from The Chinese University of Hong Kong and Bachelor and Master degree from Nankai University. His main research areas are in the operations and supply chain management and business analytics.
附：论坛流程
1.燕山大学首届人文社科高端学术论坛主论坛
论坛地址：https://meeting.tencent.com/s/lXky5bgdIx06
会议ID：743 736 434
会议密码：200820
2.燕山大学首届人文社科高端学术论坛分论坛一组
论坛地址：https://meeting.tencent.com/s/3qoX36hHps6S
会议ID：695 963 522
会议密码：200820
3.燕山大学首届人文社科高端学术论坛分论坛二组
论坛地址：https://meeting.tencent.com/s/QZFxV2nMqhK3
会议ID：451 491 088
会议密码：200820
4.燕山大学首届人文社科高端学术论坛分论坛三组
论坛地址：https://meeting.tencent.com/s/IKrDetmjYDNR
会议ID：762 658 111
会议密码：200820
